Thomas Aurich, Leiter Unternehmenskommunikation, Delphi Deutschland GmbH
electronica once again proved to be an important event in the trade fair calendar. We welcomed a large number of competent trade visitors to our stand. The inclusion of the topic of electromobility in the trade fair’s agenda turned out be a correct decision since it aroused attention. It enabled us to talk to visitors about new technologies with a clear market orientation.

Chris L. Beeson, Vice President Sales & Volume Business Division, Digi-Key Corporation
We at Digi-Key find electronica to be a fabulous opportunity to engage the greater European customer base and thank them for all this support they are providing our organization. We attempt to have a little fun but at the same time listen very closely to both the customers and suppliers to ensure our service levels are within their expectations.

Hans-Juergen Bochtler, Sales Director, Agilent Technologies Sales & Services GmbH & Co. KG, Deutschland
We were pleasantly surprised by the course of the trade fair - right from the very first day. We had not expected such large crowds right at the beginning. We still do not have any actual figures, but think that more international visitors were present and that the spectrum of visitors’ industries was very broad. We noticed that more customers are coming from Eastern Europe, and some even from Russia. However, there were fewer visitors from traditional European countries such as France.
We clearly noticed that there were far more inquiries about specific procurement projects in 2010 than at the previous event. Customers were interested in our new products, and we held a very large number of meetings. The atmosphere during the trade fair was excellent.

Lucio Bossi, Managing Director, STMicroelectronics GmbH
electronica is the world’s most important trade fair for electronics and the only event that covers the industry on such a wide scale. The importance of electronica for us was also demonstrated by the increased presence of our top managers on our stand. We held countless meetings with customers, which turned out to be very satisfactory We were also pleased with the number, expertise and internationality of the visitors. During our customer evening we met guests from four continents and 30 countries. The focal point of our stand design this year was concern for our planet. The company has set great store by this issue for years. It met with a very positive response from visitors. However, we do not regard the trade fair as a place to present new products. Instead, we regard the leading event electronica as an image trade fair. Generally speaking, electronica was better than in 2008.

Peter van der Eijnden, Managing Director, JTAG Technologies, Germany
We were very satisfied with the outcome of the trade fair. We had a very large number of contacts on our two stands and some highly promising new customers. We easily managed to meet our target group. The visitor structure was international, many visitors came from European countries and some even from Russia.

Gustav Erl, General Manager, TDK-Lambda GmbH
We counted between 10 and 15 percent more visitors on our stand than at electronica 2008. The expertise of visitors was at a constantly high level.
We presented special LED network devices for the area of lighting. LED power supply is a new market for our company and the response to our products was extremely positive. We also presented railway applications for the first time.

Helmut Friedrich, Head of the Equipment Connection Technology Business Unit, Phoenix Contact Deutschland GmbH
electronica was a very good trade fair for our company. We could sense the general economic recovery. A large number of customers are starting new projects. The quality of the discussions was very high. In Germany electronica is the trade fair with the highest proportion of foreign visitors. We talked to visitors from all regions – America, Europe and the USA. The most important topic at the trade fair besides traditional industrial business was green energy. We have developed new activities in the solar sector, which are going down very well. This is also true of electromobility.

Klaus Hagenacker, Sales Manager, Data Modul
We were very satisfied with the outcome of the trade fair so far. Customer relations were intensified although we still have to evaluate the contacts with potential new customers. The number of visitors on our stand was very high. A great many customers from European countries came to our stand. The quality of the meetings was, without exception, very good. The most important topics were the presentation of new technologies and embedded solutions, multitouch, displays, automotive and the current delivery situation.  

Gisbert Hauck, Managing Shareholder, Lemo
We were very satisfied with electronica. We spoke to more customers than we had expected during the run-up to the trade fair, and held important discussions with worldwide customers. Participation in electronica saved us a great deal of time since we were able to speak to many customers here.

Lemo exhibited new plug-in connectors for medical technology/measuring and control systems, which proved very popular among customers. There was also great demand for glass-fiber plug-in connectors.

The cost-cutting measures introduced by our customers regarding travelling expenses during the recession are still in force. Some companies used coaches to transport visitors to Munich for one day.

Klaus Heck, Vertriebsleiter Batterien-Montage-Zentrum GmbH
Electromobility was the most important topic for our company at electronica 2010, and also for the rapidly expanding market of electric bikes. Around 20% of visitors to our stand were new contacts. They are normally developers who are our main target group.

Fritz Herrmann, Head of Marketing, Rosenberger Hochfrequenztechnik GmbH & Co. KG
We are very satisfied with the trade fair. We discussed interesting projects with our customers. In particular, we presented new products in the measuring technology segment. Automotive was the main topic for us.
Our developers attended some of the forums and conferences. hybridica was also of interest to our company.

Alfons Hiltscher, Head of Sales and Marketing, Brose Fahrzeugteile GmbH & Co. Kommanditgesellschaft
We exhibited for the first time at electronica. Our objective was to show the industry that we are also an electronics partner. We fully attained this objective. Our visitor expectations were exceeded by far. We are very well-known to OEMs and would like to create a broader basis with developers and show suppliers what we can do.

Kay Hirmer, Marketing, OKW Odenwälder Kunststoffwerke Gehäusesysteme GmbH
The hall planning and visitor guidance were excellent. We had a good position and our stand was full. On the whole, the trade fair was very successful. The expertise of visitors was just right, and many of them came to our stand with specific ideas. The economic crisis is almost over and budgets for projects are available again. An increasing number of designers are also attending the trade fair again. We have representatives in 45 countries and are enjoying export growth. This growth was also indicated by the visitor frequency. There were far more customers here than in 2008. We also met more international visitors. We have high expectations of business after electronica on account of the large number of good discussions during the trade fair.

Harry Joch, Regional Channel Manager Central Europe, Honeywell GmbH, Deutschland
Our expectations of electronica 2010 were more than fulfilled. We had not anticipated such large crowds. We received inquiries regarding specific projects for all our six market segments. We had numerous visitors on our stand, the clientele was very international. We exhibited for the first time at electronica and invested a great deal of time in our preparations during the run-up to the trade fair. We were very pleased with the outcome of electronica. Incidentally, we regard the hall allocation as very clear and the guidance system for visitors is excellent.

Joachim Kornmayer, Senior Marketing Manager, Bosch GmbH
Generally speaking, electronica turned out to be very satisfactory for our company. We wanted to be seen, and we attained this objective. Bosch met numerous visitors and had good contacts. The number of visitors on our stand was also high and there was great interest in our products. The industry has visibly recovered and customers are showing interest. The response was far better than in 2008.

Jörg Murwaski, Managing Director, Würth Elektronik, Germany
Compared with the previous event, electronica 2010 proved to be much better for our company. We were very satisfied. We now have 50% of our contacts from outside Germany, predominantly from major European countries. On the whole, we also had more visitors on our stand. The mood was very good, particularly after the economic crisis. We acquired some new customers. Our expectations were fully met.

Konrad Nikisch, Director of Marketing Communications, Tyco Electronics
electronica turned out to be very successful for our company. The most important topic for us was electromobility – not only for automobile applications, but also for industrial applications.

Gary O’Donnell, Director of Corporate Marketing, Fairchild Semiconductor
We met all key customers as well as prospecting new customers and are very pleased with the level of attendees. The mood was upbeat and we have exciting prospects for next year.

Georg Plasswilm, Sales Manager Germany, National Instruments, Germany
We achieved our trade fair goals. The number of contacts, the quality of the leads and the visitor frequency were excellent. The partner companies on our stand also confirmed this. On the whole, the stand was always very busy. The level of interest from the automotive industry was very high. We held good discussions. The range of topics was broad, for example consumer electronics, comfort functions, etc. Generally speaking, we were satisfied with the internationality of the visitors. This year there were also some visitors from Eastern Europe. electronica is a good trade fair for our company and also very helpful, especially for business at the end of the year.

Rüdiger Prill, Geschäftsführer, Harting Deutschland GmbH & Co. KG
electronica was a great success for our company. After a quick recovery, we recorded more visitors than ever before. They were highly qualified. We met a very high proportion of foreign visitors. They came from European countries, but also from the Far East.

We exhibited new PCB connectors, which proved to be very successful. They are used in embedded computing and throughout the industry.

Thomas Salitz, Senior Account Manager, Mentor Graphics GmbH, Deutschland
The trade fair was a success. The inquiries from customers are in a visibly dynamic future environment. The expertise of customers was so high that it fully exceeded our expectations. The number of visitors could have been slightly higher. Visitors came from Central European countries. We therefore reached precisely our target group. We have already discussed specific projects and there are no more signs of crisis.

Thomas Staudinger, Senior Vice President, NXP Semiconductors Germany GmbH
Our stand was very well-attended on all (three) days and we conducted far more discussions with customers than we had expected. In particular, great interest was expressed in the repositioning of our company and the product announcements.
The expertise of visitors was also very high. As far as NXP is concerned, electronica is especially important for cultivating relationships with customers. The trade fair attracted a wide range of all key participants and all our partners were present. Generally speaking, we exceeded our targets for electronica and were very satisfied with the results.

Dr. Ernst Strasser, Director Sales & Marketing, AT&S, Österreich
The first three days of electronica fair were fantastic. In particular, the first day was well above our expectations. Our capacities were utilized to the full during the trade fair and our stand was permanently occupied. The discussions turned out to be successful. Half of the visitors on our stand were regular customers and the other half new customers. We discussed specific further developments or examined problems with our regular customers. The new customers frequently asked about new technologies. Our visitors came primarily from Europe while customers from the automotive industries originate, above all, from Germany. On the whole, the number of contacts was very high and we appeared to achieve a record result. The atmosphere was excellent; it therefore also reflected the situation on the market.

Falko Thieß, Marketing Specialist, Vector Informatik GmbH
Our expectations of electronica 2010 were fulfilled. We also established some new contacts with whom we able to initiate highly promising projects. We met our automobile customers at electronica.

Kerstin Uhl, Communication Manager Europe, Texas Instruments
Our stand was very well-attended and always full. There was a great deal happening every day with visitors from all over the world. The expertise of visitors was extremely high and many came specifically to Texas Instruments with definite projects. The mood among visitors and within the industry is very positive. The economy in Europe and throughout the world is in very good health. The trade fair was a great success for our company and a definite improvement compared with 2008.

Johann Weber, Vorstandsvorsitzender Vorstand Elektronik, Zollner Elektronik AG
We were very satisfied with the number of visitors and the outcome of the trade fair. We had a full exhibition stand right from the first day and generally many visitors who wanted answers to very specific questions. There were far more international visitors than at the last event, a fact which is very important for our globally operating company. The cultivation of contacts and the discussions were intensive; starting with questions concerning current trends and developments through to promises for new orders, we discussed a great deal in the few days on which electronica took place. The mood here was very positive. It appeared as if more business trips are now being approved again and people came to the trade fair with many good ideas. The automobile, medical technology and aerospace industries are growing, and the share of electronics in specific areas is also increasing. Growth was a positive feature of the discussions on our exhibition stand.

Thomas Wegener, Head of LCD Marketing, Samsung Semiconductor Europe GmbH
We were very satisfied with the complete organization of electronica itself, from the preparation through to the full service. We were also very satisfied with the discussions with regular and prospective customers. The topics during these, in our opinion, numerous discussions were direct projects and resulting business. We are already looking forward to the next electronica with probably an even wider range of products on our stand.

Jürgen Weyer, Geschäftsführer, Freescale Deutschland
We were extremely satisfied both with the number and expertise of visitors. We held numerous discussions with customers at all levels and in all segments. electronica turned out be successful for our company with a great reception among customers and a positive overall picture. The mood within the industry is very good. There is a spirit of optimism with a positive outlook. electronica is a good advertisement for our company and we like coming here.

Michael Wohs, Senior Director Sales Europa/Emerging Markets, OSRAM Opto Semiconductors, Deutschland
As a long-standing exhibitor at electronica, we were also very satisfied again this year with the constantly high number of visitors – and right from the very first day. In addition, there was a marked increase in the quality and internationality of the contacts this year. electronica is now one of the world’s most important trade fairs for our company. It is an attractive meeting-point and information platform for the intensification of existing contacts, as well as an important source for new contacts.

Hans-Peter Ziegler, Corporate Executive Vice President, Head of Corporate Center, EPCOS AG
We were very satisfied with electronica 2010. The order situation is very good and we met far more visitors than in 2008. The first day itself was excellent. The visitors were international and there was a pleasing mixture of industries and regions. We focused on electromobility and green energy, and found that there was a great deal of interest in these topics.
We used electronica this year to present world premieres.

Holger Zielke, General Manager Industrial Business Group, RENESAS
electronica again lived up to its reputation as the world’s leading event for the electronics industry. We were more than satisfied with the outcome of the trade fair. It should be emphasized in this respect that the discussions with our customers were characterized by optimism in continuing business relations.

Peter Zimmermann, Senior Director Industrial, Mirconas
Our expectations were more than fulfilled. The expertise of visitors was surprisingly high and there was a balanced ratio between buyers and developers. The number of visitors was very high, especially on the Wednesday. We would have liked a better international mixture. We had relatively large numbers of visitors from Asia, but only a few from the USA and Europe. One of our objectives in exhibiting at electronica is to generate new leads. However, we also use the trade fair to establish contacts, cultivate our image and recruit potential employees. Generally speaking, it was a good decision to exhibit again at electronica for the first time since 2006.